Best CRM for Nursing Homes in 2025 (Updated)

Apr 9, 2025

Best CRM for Nursing Homes in 2025 (Updated)

Choosing the right Customer Relationship Management (CRM) system for nursing homes in 2025 is more critical than ever. With the senior living industry evolving rapidly, nursing homes need tools that streamline operations, enhance resident care, and boost sales and marketing efforts. A well-designed CRM can make all the difference—helping staff manage leads, track resident data, automate workflows, and improve occupancy rates. In this article, we’ll explore the best CRM options for nursing homes in 2025, focusing on six standout platforms: Continuum CRM, LeadSquared, Nimble, Yardi Senior CRM, Found, and WelcomeHome. Each offers unique features tailored to the needs of senior living facilities, and we’ll break them down in an easy-to-read format to help you decide which one fits your nursing home best.

Why Nursing Homes Need a CRM in 2025

Nursing homes face unique challenges: long sales cycles, complex resident management, regulatory compliance, and the need to nurture relationships with families and referral sources. A CRM designed for this industry goes beyond generic business tools by offering specialized features like inventory management, referral tracking, and resident care insights. In 2025, with technology advancing and competition growing, a CRM is no longer optional—it’s a necessity for staying efficient and competitive.

Let’s dive into the top CRMs and see what makes them stand out.

1. Continuum CRM: The Senior Living Specialist

Overview

Continuum CRM is built specifically for Continuing Care Retirement Communities (CCRCs), Life Plan Communities, and Life Care Communities—making it a top choice for nursing homes with complex needs. Its cloud-based platform adapts to your team’s workflow, offering powerful tools for sales, marketing, and leadership.

Key Features

  • Real Tools for Salespeople: Designed to simplify the sales counselor’s job with intuitive lead tracking and management.
  • Detailed Inventory Management: Tracks residence history (move-ins, move-outs, occupancy rates) to optimize marketability.
  • Email Marketing Made Simple: Built-in tools to create, track, and automate email campaigns.
  • Customizable Workflow Engine: Adapts to your sales process, managing everything from referrals to events.
  • Referral Network Tracking: Identifies and nurtures your strongest referral sources.
  • Data Migration Expertise: Over 20 years of experience transferring data from systems like REPS™ Leads.
  • Powerful Reporting: Dashboards and reports give leadership and sales teams actionable insights.

Why It’s Great for Nursing Homes

Continuum CRM shines by focusing on the senior living industry’s best practices. It handles complex fee structures, long sales cycles, and resident agreements with ease. Plus, its inventory management feature ensures you always know your occupancy status—crucial for nursing homes aiming to maximize revenue.

Testimonials

  • “Continuum CRM was an easy and efficient system to switch to… Overall great experience.” – Kori Neal, Covenant Woods
  • “We love Continuum! The staff go above and beyond… It has proven to meet our sales tracking and reporting needs.” – Dena Boheim, Benedictine Health System

Pricing

Contact Continuum CRM at 1-800-570-6030 or schedule a demo for pricing details.

Best For

Nursing homes with long sales cycles and a focus on detailed resident and inventory management.

2. LeadSquared: Tailored for Skilled Nursing Facilities

Overview

LeadSquared offers a healthcare-focused CRM that’s perfect for skilled nursing facilities. It emphasizes automation, patient management, and data security, making it a versatile choice for nursing homes looking to improve care and efficiency.

Key Features

  • Customizable Tools: Tailor dashboards and workflows to your facility’s needs.
  • Task Automation: Automate reminders, scheduling, and administrative tasks to reduce errors.
  • Patient Management: Centralize medical histories, treatment plans, and care schedules.
  • Data Analytics: Generate reports on patient data and operational performance.
  • Billing & Insurance Verification: Streamline financial operations with integrated tools.
  • Referral Management: Coordinate referrals with other healthcare providers.
  • Seamless Integration: Connects with EHRs, telephony, and messaging apps.
  • HIPAA Compliance: Ensures data security with encryption and controlled access.

Why It’s Great for Nursing Homes

LeadSquared simplifies patient care and administrative tasks through automation and integration. Its focus on HIPAA compliance is a big plus for nursing homes handling sensitive resident data. The ability to manage referrals and billing in one platform also saves time and boosts efficiency.

Testimonials

  • “The overall experience with LeadSquared has been very positive… It has improved efficiency across the board.” – Adi Mordechai, CTO, Wesper
  • “They provide valuable suggestions on the specific parts of the platform suitable for your needs.” – Bree Castillo, COO, Tandem Care

Pricing

Contact LeadSquared at +1-732-385-3546 for pricing information.

Best For

Nursing homes prioritizing patient management, automation, and compliance.

3. Nimble: Relationship-Driven CRM

Overview

Nimble is a lightweight, relationship-focused CRM that’s adaptable for nursing homes. It’s ideal for facilities that want to streamline resident and staff management while keeping communication efficient.

Key Features

  • Relationship Management: Build and nurture connections with residents, families, and staff.
  • Unified Records: Links contacts with interaction history and social data.
  • Accessible Everywhere: Update records from your inbox, LinkedIn, or mobile device.
  • Workflows & Automations: Automate repetitive tasks to save time.
  • Email Sequences: Send targeted emails and track engagement.
  • Staff Recruitment: Use the Prospector tool to find and connect with potential staff.
  • Performance Monitoring: Track operations with customizable pipelines and reports.

Why It’s Great for Nursing Homes

Nimble’s strength lies in its simplicity and focus on relationships. It’s perfect for smaller nursing homes or those new to CRMs, offering an affordable way to manage residents and staff without overwhelming complexity.

Pricing

$24.90 per user/month (billed annually).

Best For

Small to medium nursing homes looking for an affordable, easy-to-use CRM.

4. Yardi Senior CRM: Comprehensive Senior Living Solution

Overview

Yardi Senior CRM is part of the Yardi ecosystem, designed to connect sales, marketing, and operations for senior living facilities. Its mobile-friendly platform integrates with property management and EHR systems.

Key Features

  • Centralized Communications: Manage calls, emails, and texts in one hub.
  • Electronic Leases: Streamline move-ins with custom digital leases.
  • Intuitive Dashboards: Track documents and sales progress easily.
  • Lead Management: Automate the prospect journey from lead to move-in.
  • Resident Retention: Share resident data across teams to improve care.
  • Competitive Analysis: Compare your communities with centralized competitor data.
  • Mobile App: Access real-time data on the go.

Why It’s Great for Nursing Homes

Yardi’s integration with other senior living tools (like EHR and Voyager Senior Housing) makes it a powerhouse for larger facilities. Its mobile app and electronic leasing features are game-changers for busy staff.

Testimonials

  • “The feature in CRM that’s most valuable is the dashboard—it tells us what’s going on at a moment in time.” – Quintin King, President, Brightwater Senior Living

Pricing

Request more info via Yardi’s website or contact sales.

Best For

Large nursing homes or chains needing an all-in-one solution.

5. Found: Care Home Operating System

Overview

Found is an all-in-one platform designed exclusively for care homes, including nursing homes. It focuses on increasing occupancy, improving conversions, and simplifying operations.

Key Features

  • Enquiry Management: Capture and convert leads with top-notch service.
  • Intelligent Dashboard: Monitor performance and resident data.
  • Integrations: Connects with over 100 apps and services.
  • Occupancy Boost: Partners see 23% higher occupancy rates.
  • Time Savings: Saves managers half a day to a full day per week.
  • Better ROI: Increases marketing ROI by 18% on average.

Why It’s Great for Nursing Homes

Found’s care-specific design and proven results (like 45% higher enquiry conversions) make it a strong contender. Its simplicity and integrations appeal to busy care professionals.

Testimonials

  • “Found is easy to use for the team, excellent reporting, and there are regular feature updates.” – Sales Manager, Hertfordshire

Pricing

Offers a 30-day money-back guarantee trial; contact Found for details.

Best For

Nursing homes focused on boosting occupancy and marketing ROI.

6. WelcomeHome: Built for Senior Living

Overview

WelcomeHome is a CRM tailored for senior living and home care, with a focus on ease of use, automation, and sales success. It’s trusted by thousands in the industry.

Key Features

  • One-Touch Communication: Email, call, and text from the CRM.
  • Prospect Management: Track and nurture leads effectively.
  • Referrer Management: Optimize referral relationships.
  • Intuitive Reporting: Understand your data with minimal effort.
  • Built-in Automations: Save time on repetitive tasks.
  • AI Features: Leverage smart tools for better outcomes.
  • Fast Migration: Average data migration in 48 hours.

Why It’s Great for Nursing Homes

WelcomeHome’s high user adoption (90% within 90 days) and sales conversion boost (over 70% after three months) make it a winner for sales-driven nursing homes. Its AI features add a modern edge.

Testimonials

  • Over 100 five-star reviews praise its ease of use and exceptional support.

Pricing

Contact WelcomeHome at (800) 980-8661 for a demo and pricing.

Best For

Nursing homes wanting a user-friendly, sales-focused CRM.

Comparison Table

Continuum CRM
– Best For: Complex sales cycles
– Key Strength: Inventory & workflow
– Pricing: Contact for quote

LeadSquared
– Best For: Patient management
– Key Strength: Automation & compliance
– Pricing: Contact for quote

Nimble
– Best For: Small facilities
– Key Strength: Relationships & simplicity
– Pricing: $24.90/user/month

Yardi Senior CRM
– Best For: Large operations
– Key Strength: Integration & mobility
– Pricing: Contact for quote

Found
– Best For: Occupancy & marketing
– Key Strength: Care-specific design
– Pricing: 30-day trial available

WelcomeHome
– Best For: Sales & ease of use
– Key Strength: AI & fast adoption
– Pricing: Contact for quote

How to Choose the Right CRM for Your Nursing Home

  1. Identify Your Needs: Do you need robust sales tools, patient management, or both?
  2. Consider Size: Smaller homes may prefer Nimble, while larger ones might lean toward Yardi or Continuum.
  3. Budget: Nimble offers a clear price point; others require quotes.
  4. Integration: Ensure the CRM works with your existing systems (EHR, billing, etc.).
  5. Ease of Use: Look for high adoption rates and good support, like WelcomeHome or Found.

GDPR Compliance for Nursing Homes

The General Data Protection Regulation (GDPR) is a key consideration for nursing homes operating in the European Union or handling data from EU residents. In 2025, compliance is non-negotiable when choosing a CRM, as it ensures the protection of sensitive resident and family information. A GDPR-compliant CRM offers features like data encryption, secure storage, and tools to manage consent—allowing residents or their families to control how their personal data is used. It also supports data subject rights, such as the ability to access, correct, or delete information upon request. For nursing homes, this means peace of mind knowing that resident medical histories, contact details, and care preferences are handled lawfully and transparently. Look for a CRM with a clear privacy policy and robust security measures to stay compliant while delivering top-notch care and services.

Conclusion

In 2025, the best CRM for your nursing home depends on your priorities. Continuum CRM excels for complex senior living needs, LeadSquared shines in patient care and compliance, Nimble offers affordability and simplicity, Yardi Senior CRM integrates everything, Found boosts occupancy, and WelcomeHome drives sales with ease. Evaluate your goals, schedule demos, and pick the one that aligns with your vision for better care and growth. The right CRM isn’t just a tool—it’s a partner in your success.